- by MiShaun Taylor
- July 15, 2025
Top X Marketing Secrets (That Actually Work in 2025)
If you’ve been thinking about joining the X-volution to promote your business, there are certain things that you must avoid if you want your X marketing efforts to be successful.
Nonetheless, your decision to use X is the right move because in 2025, X is still one of the fastest-growing social media platforms with a huge increase of 40% new users worldwide. Top celebrities, political figures, prominent socialites, and even religious leaders are using X. It helps a lot that it is easy to use and access. In the UK, 80% of X users access their account via their mobile phones, which means they can do this anywhere, anytime as long as they’re in a hot spot. Overall 32% of Internet users have and use their X account so you will be in very good company for your new business marketing efforts.
Are you ready? Let’s go.
Don't spam
Spam is one of the most important no-no’s of X. Sending your followers unsolicited links or private messages trying to get them to try your product will never work. In fact, you’re likely to get reported and find yourself unable to use your X account at all. You should never send information to an individual that they don’t request. However, you can share informative links with all of your followers at once. You can get them to visit your site if you know how and use X etiquette.
Don’t engage in passionate arguments on X.
One of the things about this site is that there are many different people with many differing opinions. It can be easy to become flustered by something someone says or does. However, what you must remember at all times is that potential customers can easily see if you dive into an individual for saying one thing or another. However, if you remain professional and courteous at all times, you don’t risk dragging your own name through the mud.
Don't rely only on X
Don’t only rely on X as your sole source of marketing. The process of building up a following and earning trust on X is a long one and requires time and patience. Social media takes time—don’t let anyone else fool you into thinking that it doesn’t. Yes, it can be a lucrative marketing method if it’s done correctly and the unspoken X ethic laws are followed. However, as a sole source of marketing, you will probably not be happy with the results. So, add YouTube, TikTok, FB, GMB and others to the mix for maximum benefits.
Understand virality.
Everyone wants to go viral, but going viral is very unpredictable. If you show up consistently with clear, valuable content that builds trust, your chances for viral stardom go up. Those who focus on quality, building a solid brand, are more likely to go viral. Our advice is not to chase likes; instead, build a brand that people trust. Post daily and retweet other meaningful posts. Strategize and help others on X and they in turn will help you.
Don't ignore your followers or post bogus content.
Ready to turn your tweets into profits?
Let Launchevity help you launch and market your site the right way. We’ll make every post count and help you build real momentum for your brand.
MiShaun Taylor
MiShaun is a senior strategist who helps brands bring their message to life through bold marketing and smart visuals.
