Tips for Hiring a Marketing Writer

If you’re looking for a marketing writer, don’t hire just anyone. You need someone who not only writes well but understands the fundamentals of selling — someone who actually knows how to market. There’s a big difference between throwing words on a page to hit a keyword density and creating authentic content that actually moves your audience — and your bottom line.

In June 2025, an Axios panel reported that younger consumers “prioritize authenticity, interactivity, and relevance” over generic, boring, and space-filling content. They want posts that speak to them — content that’s smart, sincere, and makes them feel seen and understood. That’s the kind of content that turns browsers into buyers — and exactly the kind of content an experienced marketing writer delivers.

On X, Facebook, and YouTube, one of the top three reasons people hit “follow” isn’t because you’re wearing a bathing suit. Well — unless you’re marketing one. In that case, great job. Wear the swimsuit and hold the marketing message. But, for everyone else? People follow content that posts engaging content that stirs emotion, sparks interest, and actually moves the needle. Thoughtful, interesting copy that actually moves the needle. Not boring fluff that lulls people to sleep.

A phenomenal marketing writer knows how to hook their audience, stay ahead of trends, and hit emotional pain points with precision. They understand what works now — and the strategy behind every word.
Sound like the kind of writer you want?
Of course it does. So how do you find one?
You go to Launchevity, where we’ve already done the preselecting for you.
Or — if you’re going the DIY route — here’s what to look for: