- By MiShaun Taylor
- August 4, 2025
Tips for Choosing Rock-Star Content Writers In 2025 and Beyond
What is Quality Content?
Superior, quality content includes these vital elements: customer perspective, value gain, engagement, and categorization. Studies show that high-quality content can increase marketing-qualified leads by 120%. Qualified leads are individuals who view your content and are convinced to at least consider buying your product. Only a rock-star content writer can produce this kind of consistent, superior content and handle the job with efficiency and professionalism.
There are many excellent writers, but not many can stick to deadlines and follow instructions without an ego the size of Manhattan. At the end of the day, you want to work with someone who will not give you problems, but rather help you overcome challenges. You want writers who understand that quality content is targeted, tailored, and of value to the viewer. Writers who can create content that will boost your credibility, be cost productive, shorten your sales cycle, and help online users locate you and your business more easily.
Writers like those at Launchevity.
Evaluate their Work
Finding qualified writers is just a large portion of the fight. You likewise need to ensure you are employing genuine individuals who realize what they are discussing – and who won’t stuff in connections to their own particular customers, basically getting paid twice for a similar article. This is not cool and may negatively affect your site.
You Are On Too Many Platforms
We get that there are many popular social media platforms today. But do you really need to be on ALL of them? This is one of the classic mistakes committed by entrepreneurs. Understand that not every platform is going to suit your particular niche. Find out which platforms your target audiences are likely to frequent more and put your maximum energy there. This way, your social media efforts will not be haphazard but well thought out. Also, you won’t end up investing too much of your time in the wrong platforms. Such focused social media marketing will automatically generate better results!
Here’s what can happen when you hire the wrong kind of content writer:
- AI-generated content that is full of errors and blatant lies.
- Duplicate, rehashed content bordering on plagiarism.
- Content that really does not say anything of value – fluff.
- Content that damages your reputation because it offends a section of your customers.
- Frustration from delays and quality control issues.
Read Trusted Reviews
There are online review options that allow you to gauge the quality of a person’s work, especially if the person you are considering says he or she has several years/months of experience. One consumer tendency that will work in your favor is the fact that negative experiences tend to generate more reviews than positive experiences. This applies to people who offer their services online. And the only source other than online reviews that people will trust more is one that comes from trusted friends and family members.
When looking at reviews, make sure that the feedback is recent. Reviews posted more than a year ago may not be as relevant, as unlike a tangible product, the service provider can improve drastically in 30 days by working and studying hard.
If you are undecided, invest in a test article. Ask the writer to create a short piece, give a strict deadline and instructions, and see what happens. Make sure you have the software to test for plagiarized content and pay the minimum fee. If you’re lucky, some applicants will do a test article without charge; however, most professional content writers will only agree to this if they can verify you as a legitimate client, meaning you have a track record of paying your writers.
Google: Your Best Search Friend
A writer will always have an online footprint. You need to find it, and Google is one of the best sources available.
Your initial step should be to search for the author’s name in Google and see what comes up. You should be able to see all of their social profiles, different works they have composed, and perhaps even a Google diagram result.
Keep in mind, though, that many writers are ghostwriters, which means they work but don’t get to acknowledge their work in public. To handle this kind of situation, ask the applicant for links to past work and use that as your starting point in verifying credentials.
Google will direct you to freelancer websites. These marketplaces can also be vetted by checking out Google and reviews. If there is a trend towards negative reviews, best to stay clear of that website. However, this further emphasizes the need for a thorough investigation, as much as possible, because freelancers tend to cross over to different marketplaces.
Reverse Image Search Their Photo
At one point, when an author applies to write for you, regardless of whether they are visitor-posting or getting paid, you should ask for a profile picture of the applicant. A fake writer can choose a common name to divert you from your game; however, they need to get their picture from somewhere. This may sound bizarre, but it has happened too often for comfort.
A 2023 report by the Pew Research Center discovered that misinformation and bot-driven accounts remain widespread across social media, with platforms like X (formerly Twitter) regularly purging millions of fake accounts. In 2022, Elon Musk revealed that Twitter was suspending over 1 million fake accounts per day.
A 2023 Forbes article on LinkedIn highlighted the growing number of AI-generated fake profiles being used for scams, phishing, and influence operations. These profiles often appear highly professional and can be difficult to distinguish from real users.
By clicking on the profile image and searching it on Google’s image search, you might come across the same image and know for sure that the profile is fake.
The best thing to do when you come across a fake profile is to report it so it does not cause distress to anyone. It could be your “pay it forward” act that helps prevent others from becoming a scam.
Run Their Writing Through GPT Zero and Copyscape
Copyscape is a popular platform that will help you detect plagiarized content. GPTZero and Grammarly search for content that sounds AI-ish. All three sites enable you to check whether content has been generated by AI or plagiarized.
You should make it a point to ask for samples from the applicant while checking the reviews and feedback on an essayist. This process may uncover similar or identical articles by the author that were already distributed to different online destinations. Pause for a moment to run those examples through Copyscape to ensure they are unique. On the off chance that they are offering spun articles to different locales, there is a very likely possibility that you will get spun or AI-generated work.
Spun work is work that has been tweaked, and so obviously any logarithm will be able to detect it. AI-generated content is content created by platforms like ChatGPT. Be careful with both. Spun articles on your site can prompt Google and other top search engines to blacklist you and tag you as a content spinner. Or they will simply de-index your content because it is considered of “low value”. This will cause your website to drop in ranking. At Launchevity, we utilize AI for basic research. For our upper-tier marketing sites, we guarantee that your content will pass GPTZero with a rating of 5% or lower. We humanize content to make it suitable for both search engines and human readers.
Guest Posts
Even guest postings can be spun, so be cautious if you plan to have a guest write something for you to post on your site. The problems with guest postings include the fact that Google hates paid links, and guest postings can be flooded with paid links. In addition, you may end up with thin, weak content that can be found on other sites, or irrelevant content that will be of little value to your marketing campaign. Thus, whether you are a direct hire or a guest posting, always have the content checked for duplication and grammatical issues. Then don’t stop there – read it and give it a value rating. Anything below 7/8 stars out of 10 in terms of value added to your business should not be accepted.
Dive Deep into Their Social Accounts
Online networking makes it simpler than ever before to examine scholars before you contract. The greatest thing to search for is anything that looks suspicious. Do the photos look fake? Are there just a couple of updates? (This could be a result of protection settings.) Dig in and see what you can discover – and make sure to go past the initial couple of pages. The warnings may be from a year or two back.
It’s not just about fake social media accounts, but rather a problem of fake social media followers and endorsers. In fact, according to Marketing and Growth Hacking, paying for followers is a growing and widespread industry. Why? Mainly because it’s a cheap way to build credibility and establish an authoritative name, especially for people selling their services like writers and expert opinion leaders. Thus, when checking social media accounts, it is a good idea to use software like the Fake Follower Check tool. At one point, it was revealed that 71% of Lady Gaga’s Twitter followers (she has 35 million!) and 70% of former US President Barack Obama’s (he has 30 million) were fake accounts!!
Clues that a social media account is suspiciously fake include no posts or updates, or followers without a description of who they are and no location.
At Launchevity, our designers, writers, and marketers are vetted heavily. Each one has a minimum of five years of experience and a positive online blueprint. They are highly educated, skilled, and efficient, and ready to serve you. In essence, they are rock stars and know how to treat you like the gem that you are.
MiShaun Taylor
MiShaun is a senior strategist who helps brands bring their message to life through bold marketing and smart visuals.
