- By Jacqueline Harris
- July 24, 2025
Escalate Your Business with Text Message Marketing
World are using text marketing to reach people (and their wallets) with clever ads that convert.
Just think about how many times a day you look at your phone.
Zogby Analytics reported that 87% of Millennials say they have their smartphones within reach 100% of the time. Companies know this — and they’re using that access to connect and convert.
And it’s not just smartphone users. Flip phoners use text, too.
According to Ericsson’s 2015 Mobility Report:
“There are approximately 7.4 billion mobile connections worldwide, and 3.6 billion are still basic (non-smartphone) devices” — meaning SMS can reach nearly twice as many users as apps or email.
Think about it — when’s the last time you sent snail mail?
Now, when’s the last time you opened a text?
Shift Communications reported that 82.1% of mobile users open every text message they receive.
Let me repeat that: every single one. Mobile marketing is one of the most powerful ways entrepreneurs can grow their businesses. Everyone — from kids to adults — has a mobile device, and companies around the
In other words? Text message marketing works.
The stats don’t lie.
So how can a solopreneur take advantage?
Here are a few easy, proven strategies to start using today:
Always get permission.
Before texting anyone, make sure they’ve opted in. It’s not just best practice — it’s how you avoid the spam flag and ick factor. Most importantly, encourage them opt out anytime, and make it easy and guilt-free to do so.
Say it clearly.
Don’t confuse your audience. Keep any messaging clear and easy-to-understand. Short sentences work better. Avoid confusing industry terms. You’ve only got a second to grab attention, so make it count. Use conversational language that connects. Avoid long sentences and get straight to the point.
Don’t overdo it.
Three to five texts a month is plenty. Bombarding people leads to opt-outs — fast. And if someone replies “STOP,” honor it immediately.
Send texts at the right time.
Afternoon messages have the best open rates. Late-night texts? They’re usually ignored — and often get you blocked. Morning message? They make people angry. Avoid them at all costs.
Make every text worth it.
Your customers are busy. Give them something useful — a discount, a reminder, or something timely that actually matters.
Sample SMS Message (Humanized)
Need better content, fast? We’ve got you.
This month: Buy one rewrite, get one FREE.
Just text “COPY” to [number] to claim it.
HumanRewriter.ai — where humans fix AI’s mess, quietly.
Bottom line?
Text marketing is affordable, powerful, and shockingly underused by small business owners.
Start smart, keep it respectful, and stay consistent — and you’ll stand out in a sea of noise.
Let me know if you’d like to repurpose this into a lead magnet, carousel, or blog post — or want to test alternative endings.
Jacqueline Harris
Jacqueline is a nonprofit writer who brings clarity and compassion to every message.
