How to Get My Website on Google in 2025 and Beyond
- By Kristi Patrice Carter, JD
- July 15, 2025
How to Get My Website on Google in 2025 and Beyond
If you typically use Google and you have a brand-new or established website, you’re probably wondering, How can I get listed on the first pages of Google? After all, sites that are ranked within the first page, particularly in the first three spots, are those that obtain the most traffic and make the most sales. However, obtaining these listings is not an easy task to achieve. In fact, in 2025, it is even harder to rank since AI-summarized results are often the first items you see. That’s not to say that Google is dead. No, it still needs attention—just like AI-search marketing, which we’ll discuss later.
In the past, you might have been able to use a little SEO, write a few articles and then boom—your site was listed at the top. But now article directories and search engine optimization techniques alone aren’t enough to obtain top results. You also have to mix in social media, forum marketing and a whole lot of other jazz. You also have to use the E-E-A-T format where you focus on Experience, Expertise, Authoritativeness, and Trust. You have to produce helpful content that resonates. In essence, you have to pull out the big guns and use super marketing techniques combined with the above-mentioned strategies.
Conduct in-depth keyword research
In order to get your site ranked, you must learn which keywords your targeted audience is searching for. Go to Google and type in a phrase like “Business startup tips for lawyers” or “How to launch a website.” Watch what Google auto-suggests and grab those high-volume, real user-set phrases. Grab important questions that pop up or use AlsoAsked.com to get a visual tree of related questions. Use ChatGPT as a keyword generator. Then write content that uses those keywords. A pro-tip is to create one or two blog posts a week that focus on relevant keywords and then determine if those keywords are actually being searched. At Launchevity, we choose keywords that get at least 100 monthly searches or more but have little to no competition. Those are the keywords we target for our clients who want to dominate their competitors. We’ve found that the absolute best keywords are those that have high search engine searches but low competition, what we often refer to as money-making hot keywords.
Use relevant and quality content – no keyword stuffing
Now that you know which keywords to use, you must create quality content that will lead readers to action. That is, when you’re creating articles, press releases or web content, you must be clever. You need a lot of content. You can use ChatGPT to help you, but try to be as authentic as possible. Add your own spin on things—rewrite the content ChatGPT provides or expand upon it. After all, the search engines’ main objective is to provide their viewers with quality and relevant information. They don’t look favorably on entrepreneurs that try to play the system by only promoting, promoting, promoting and not giving. Therefore, your main objective is to provide quality and relevant content that is properly optimized.
Any content you produce should have keywords but should be informative as well. Your content must make sense and add value. That is, all content must be informative, detailed, well written, sensible, and relevant. Never simply string a bunch of nonsensical words together simply because you found a great keyword. Instead, take your targeted keywords and then create hard-hitting and engaging content that is helpful for your reader and properly optimized as well. If you simply use nonsensical words, Google will tag your site as spam and banish you to the bottom of the results.
Get rid of bad links and obtain quality links
The dreaded 404, 403, 500s errors or other bad link results can be devastating for your web traffic. This is because you got the person interested enough to click on your link but failed to close the deal with a quality link. All that work goes down the drain … again and again and again. The problem with these link errors is that they can keep recurring until you find the source of the error. It can wreck havoc on your content and your online business. For example, if you launch a Twitter promo but your link is faulty, no one will be able to access the link or they will be redirected somewhere else. Often, you’ll find out about the mistake after a day or more and that is often too late to do anything about it.
In addition to clearing up those bad links, you also need to focus on quality backlinks as well. Quality links are typically those links that come from high-PR sources. In the past, individuals used to write crappy content with many keywords via EzineArticles, Goarticles or other article directories and that was enough to propel them to the top of search results. Then marketers took advantage and the search engines fought back. Now search engines place more emphasis on quality content from high-PR sites that have informative articles and not spam. At Launchevity, we focus on quality content that we can post on high-PR sites that give us authority and add value.
Additionally, you should be willing to supplement your article marketing efforts with a myriad of links from press releases, Reddit forum commenting, social media platforms, LinkedIn, and a bunch of other “white-hat methods” that will help you get seen. Once you do this, your traffic will soar!
Be creative
Don’t be afraid to experiment. Try offline marketing. Create videos and lots of them. People love visuals and reels, carousels, behind-the-scenes clips, transformations, testimonials, and all that—it will get people’s attention and stop them from scrolling past your offer. Instead of being flashy, be authentic and real. Create content that hooks them in and keeps them wanting more. The key is to establish a brand that people remember.
In conclusion, you can get your website on Google and AI searches. However, you must be willing to put in the work. There are no shortcuts now. Conducting keyword research, using relevant content, obtaining quality links and being creative are great first steps. And once you do, you will see your rankings and traffics rise, rise, and rise.
Ready to rise? Let Launchevity help you build a website that’s not just live but effective. From smart SEO to scroll-stopping content and incredible visuals, we’ll help you stand out on Google, in AI searches, and everywhere your customers are looking.
Launch your site the right way at Launchevity.net
Kristi Patrice Carter, JD
Kristi is the founder of Launchevity, a senior launch strategist, and bestselling author who helps entrepreneurs build strong, successful brands with confidence and clarity.
