Do you often scratch your head in amazement and wonder how a new entrepreneur gets on the first page of Google? This is a good question – because the top three spots get the most traffic. But here’s what’s different now—Google often shows AI-generated summaries before any links at all. That means even when you rank in positions 1,2, and 3, you may or may not get seen unless your content feeds that summary box and even then it’s a crap shoot.

It takes more than good luck to get discovered in 2025. It’s more than keyword stuffing and search engine optimizations. It’s about creating a brand using strategy, structure, and substance. If you want to win the marketing game, you need to learn the rules of the game. You need to know how to market to please search engines and AI preview pages. You need to know how to be seen and taken seriously.

This begins with solid keyword research. Look for long-tail phrases that match exactly what your ideal customer is searching for. Use tools like Google Keyword Planner. Look for keywords that have a high search value but low competition. We often target keywords with at least 100 monthly searches. These are the gold mines most entrepreneurs overlook.

Once you have your keywords, build content that actually answers the searcher’s question. Front-load your answer. Keep it clear, tight, and human. The first 50 words matter more than you think—because that’s what Google and AI models are scanning first. Then go deeper with value. Add clear subheadings, examples, and detail. Use formatting that makes your content easy to read and scrape.

Fix broken links. 404 errors will crush your credibility and will send scrollers scrolling on. If you’re driving traffic from an ad campaign or social media paid promo and your link fails, you’ve lost that visitor forever, and you’ve lost money. Don’t leave broken links. Also, build strong backlinks from authoritative sites. Think niche blogs, industry directories, podcasts, and news mentions. These links show Google, AI and search engines that your content matters and resonates.

Don’t ignore visuals. Infographics, short-form video, and quick charts don’t just look good—they keep people on your site longer. They reduce bounce rates and get shared over and over again. Attention spans are short. Design content that delivers value fast.

Skip those black-hat and grey-hat tricks. Google can detect keyword stuffing, low-effort AI content, and junk backlinks instantly. If your content is fluffy nonsensical filler, it won’t rank, and it will make your readers angry that you’ve wasted their time. If your site looks spammy, it will get overlooked.

If you do this right—dial in your keywords, create optimized content, clean up your links, and add visual impact—you’ll start earning better placements. Not just on page one, but inside Google’s AI summaries, where real traffic lives now.
And if this sounds like too much darn work – we’ve got you.
Launchevity builds content that ranks, converts, and plays by 2025’s rules. From keyword strategy to AI-ready copy and link-building that actually works, we’ll take care of it so you can stay focused on your business.

Visit www.Launchevity.net and let’s launch something powerful.