Tips for Choosing Rock-Star Content Writers In 2025 and Beyond
- By MiShaun Taylor
- August 4, 2025
Tips for Choosing Rock-Star Content Writers In 2025 and Beyond
What is Quality Content?
Superior, quality content includes these vital elements: customer perspective, value gain, engagement, and categorization. Studies show that high-quality content can increase marketing-qualified leads by 120%. Qualified leads are individuals who view your content and are convinced to at least consider buying your product. Only a rock-star content writer can produce this kind of consistent, superior content and handle the job with efficiency and professionalism.
There are many excellent writers, but not many can stick to deadlines and follow instructions without an ego the size of Manhattan. At the end of the day, you want to work with someone who will not give you problems, but rather help you overcome challenges. You want writers who understand that quality content is targeted, tailored, and of value to the viewer. Writers who can create content that will boost your credibility, be cost productive, shorten your sales cycle, and help online users locate you and your business more easily.
Writers like those at Launchevity.
Evaluate their Work
Finding qualified writers is just a large portion of the fight. You likewise need to ensure you are employing genuine individuals who realize what they are discussing – and who won’t stuff in connections to their own particular customers, basically getting paid twice for a similar article. This is not cool and may negatively affect your site.
You Are On Too Many Platforms
We get that there are many popular social media platforms today. But do you really need to be on ALL of them? This is one of the classic mistakes committed by entrepreneurs. Understand that not every platform is going to suit your particular niche. Find out which platforms your target audiences are likely to frequent more and put your maximum energy there. This way, your social media efforts will not be haphazard but well thought out. Also, you won’t end up investing too much of your time in the wrong platforms. Such focused social media marketing will automatically generate better results!
Here’s what can happen when you hire the wrong kind of content writer:
- AI-generated content that is full of errors and blatant lies.
- Duplicate, rehashed content bordering on plagiarism.
- Content that really does not say anything of value – fluff.
- Content that damages your reputation because it offends a section of your customers.
- Frustration from delays and quality control issues.
Read Trusted Reviews
There are online review options that allow you to gauge the quality of a person’s work, especially if the person you are considering says he or she has several years/months of experience. One consumer tendency that will work in your favor is the fact that negative experiences tend to generate more reviews than positive experiences. This applies to people who offer their services online. And the only source other than online reviews that people will trust more is one that comes from trusted friends and family members.
When looking at reviews, make sure that the feedback is recent. Reviews posted more than a year ago may not be as relevant, as unlike a tangible product, the service provider can improve drastically in 30 days by working and studying hard.
If you are undecided, invest in a test article. Ask the writer to create a short piece, give a strict deadline and instructions, and see what happens. Make sure you have the software to test for plagiarized content and pay the minimum fee. If you’re lucky, some applicants will do a test article without charge; however, most professional content writers will only agree to this if they can verify you as a legitimate client, meaning you have a track record of paying your writers.
Google: Your Best Search Friend
A writer will always have an online footprint. You need to find it, and Google is one of the best sources available.
Your initial step should be to search for the author’s name in Google and see what comes up. You should be able to see all of their social profiles, different works they have composed, and perhaps even a Google diagram result.
Keep in mind, though, that many writers are ghostwriters, which means they work but don’t get to acknowledge their work in public. To handle this kind of situation, ask the applicant for links to past work and use that as your starting point in verifying credentials.
Google will direct you to freelancer websites. These marketplaces can also be vetted by checking out Google and reviews. If there is a trend towards negative reviews, best to stay clear of that website. However, this further emphasizes the need for a thorough investigation, as much as possible, because freelancers tend to cross over to different marketplaces.
Reverse Image Search Their Photo
At one point, when an author applies to write for you, regardless of whether they are visitor-posting or getting paid, you should ask for a profile picture of the applicant. A fake writer can choose a common name to divert you from your game; however, they need to get their picture from somewhere. This may sound bizarre, but it has happened too often for comfort.
A 2023 report by the Pew Research Center discovered that misinformation and bot-driven accounts remain widespread across social media, with platforms like X (formerly Twitter) regularly purging millions of fake accounts. In 2022, Elon Musk revealed that Twitter was suspending over 1 million fake accounts per day.
A 2023 Forbes article on LinkedIn highlighted the growing number of AI-generated fake profiles being used for scams, phishing, and influence operations. These profiles often appear highly professional and can be difficult to distinguish from real users.
By clicking on the profile image and searching it on Google’s image search, you might come across the same image and know for sure that the profile is fake.
The best thing to do when you come across a fake profile is to report it so it does not cause distress to anyone. It could be your “pay it forward” act that helps prevent others from becoming a scam.
Run Their Writing Through GPT Zero and Copyscape
Copyscape is a popular platform that will help you detect plagiarized content. GPTZero and Grammarly search for content that sounds AI-ish. All three sites enable you to check whether content has been generated by AI or plagiarized.
You should make it a point to ask for samples from the applicant while checking the reviews and feedback on an essayist. This process may uncover similar or identical articles by the author that were already distributed to different online destinations. Pause for a moment to run those examples through Copyscape to ensure they are unique. On the off chance that they are offering spun articles to different locales, there is a very likely possibility that you will get spun or AI-generated work.
Spun work is work that has been tweaked, and so obviously any logarithm will be able to detect it. AI-generated content is content created by platforms like ChatGPT. Be careful with both. Spun articles on your site can prompt Google and other top search engines to blacklist you and tag you as a content spinner. Or they will simply de-index your content because it is considered of “low value”. This will cause your website to drop in ranking. At Launchevity, we utilize AI for basic research. For our upper-tier marketing sites, we guarantee that your content will pass GPTZero with a rating of 5% or lower. We humanize content to make it suitable for both search engines and human readers.
Guest Posts
Even guest postings can be spun, so be cautious if you plan to have a guest write something for you to post on your site. The problems with guest postings include the fact that Google hates paid links, and guest postings can be flooded with paid links. In addition, you may end up with thin, weak content that can be found on other sites, or irrelevant content that will be of little value to your marketing campaign. Thus, whether you are a direct hire or a guest posting, always have the content checked for duplication and grammatical issues. Then don’t stop there – read it and give it a value rating. Anything below 7/8 stars out of 10 in terms of value added to your business should not be accepted.
Dive Deep into Their Social Accounts
Online networking makes it simpler than ever before to examine scholars before you contract. The greatest thing to search for is anything that looks suspicious. Do the photos look fake? Are there just a couple of updates? (This could be a result of protection settings.) Dig in and see what you can discover – and make sure to go past the initial couple of pages. The warnings may be from a year or two back.
It’s not just about fake social media accounts, but rather a problem of fake social media followers and endorsers. In fact, according to Marketing and Growth Hacking, paying for followers is a growing and widespread industry. Why? Mainly because it’s a cheap way to build credibility and establish an authoritative name, especially for people selling their services like writers and expert opinion leaders. Thus, when checking social media accounts, it is a good idea to use software like the Fake Follower Check tool. At one point, it was revealed that 71% of Lady Gaga’s Twitter followers (she has 35 million!) and 70% of former US President Barack Obama’s (he has 30 million) were fake accounts!!
Clues that a social media account is suspiciously fake include no posts or updates, or followers without a description of who they are and no location.
At Launchevity, our designers, writers, and marketers are vetted heavily. Each one has a minimum of five years of experience and a positive online blueprint. They are highly educated, skilled, and efficient, and ready to serve you. In essence, they are rock stars and know how to treat you like the gem that you are.
MiShaun Taylor
MiShaun is a senior strategist who helps brands bring their message to life through bold marketing and smart visuals.
7 Reasons Your Social Media Efforts Are Failing
- By Jacqueline Harris
- July 24, 2025
7 Reasons Your Social Media Efforts Are Failing
Social media is not an option anymore. It is a must for entrepreneurs, especially if they wish to increase traffic to their sites and escalate their business far and wide. But it brings results only if it’s done right. Many spend hours on their social media efforts, only to end up with few or no results. If you’re facing the same issue, then this article is for you! Here we are stating the seven reasons why your social media efforts are not bringing you the results you want and what you can do to correct it!
You Do Not Have a Target Audience
Social media may reach everyone, but in order to be truly effective, your efforts should reach the ones that matter! When you try to be everything for everyone, you end up reaching no one. Not having a targeted audience is one of the primary reasons your social media efforts may be failing. You need to decide whom you want to communicate to and then design or frame your communication accordingly and target the platforms where your target audience is most likely to be found. It is recommended to conduct market research based on your industry to zero in on your target audience.
You Do Not Have a Strategy
This is yet another cardinal sin that many entrepreneurs commit. Social media marketing is not about randomly posting on various platforms without any thought or decided frequency. You need to have a plan for an entire month in advance. You need to know exactly what results you’re trying to achieve, accordingly frame your communication, and decide the sequence, frequency and platforms of publishing them. Without a strategy, it will be impossible to get concrete results.
You Are On Too Many Platforms
We get that there are many popular social media platforms today. But do you really need to be on ALL of them? This is one of the classic mistakes committed by entrepreneurs. Understand that not every platform is going to suit your particular niche. Find out which platforms your target audiences are likely to frequent more and put your maximum energy there. This way, your social media efforts will not be haphazard but well thought out. Also, you won’t end up investing too much of your time in the wrong platforms. Such focused social media marketing will automatically generate better results!
Your Content Is Not Good Enough
There is simply no arguing with the fact that content is king. And this is even more applicable on social media where the entry barriers are low and anyone can post anything. If your content is not inspiring or interesting or even informative, then there’s no reason for your audience to pay attention to it. Also, if it’s always too promotional, it ends up being annoying to your followers. So, it is your responsibility to make the effort and create content that’s worth noticing. This will not only grab attention but will also enhance your brand image. Your audience will know that your brand favors quality and hence will be more likely to put their trust in you. On that note, do not favor quantity over quality. Shooting off sub-par posts seven days a week will be no match for publishing high-quality posts thrice a week.
Your Content Is Not Good Enough
There is simply no arguing with the fact that content is king. And this is even more applicable on social media where the entry barriers are low and anyone can post anything. If your content is not inspiring or interesting or even informative, then there’s no reason for your audience to pay attention to it. Also, if it’s always too promotional, it ends up being annoying to your followers. So, it is your responsibility to make the effort and create content that’s worth noticing. This will not only grab attention but will also enhance your brand image. Your audience will know that your brand favors quality and hence will be more likely to put their trust in you. On that note, do not favor quantity over quality. Shooting off sub-par posts seven days a week will be no match for publishing high-quality posts thrice a week.
You Are Not Interacting with Followers
Social media is all about interactions, which means there must be a two-way conversation going on for it to work. If your followers are posting comments and you are not taking time out to read and respond to them, you are failing at the chance to connect, create relationships and set the ground for potential customers or referrals. It is important to regularly interact with the people who are leaving comments on your posts. And do not skip or delete the negative comments because they make you uncomfortable! Address them politely and you might end up winning more hearts. Having an active interaction on social media makes your brand a friendly and approachable one—the kind that your future clients would like to do business with!
You Are Not Following the Trends
Do you think “trends” aren’t that important? Then you’re in for some major setbacks. Because on social media what matters is what’s trending. In order to stay in your audience’s radar, you have to stay updated with all the latest trends. Granted, not every trend will suit your niche. But it is up to you to find a way to connect with your customers regardless. Social media is a rapidly changing world. And in order to stay both relevant and interesting, you have to keep adapting to these changes. So, for the desired results, make sure you keep an eye on what’s trending and find ways to utilize it in communicating to your audience. The results will speak for themselves!
You Are Not Analyzing Your Campaign’s Performances
Social media marketing is not just about publishing posts and then forgetting all about them. You need to stop at regular intervals and find out if your efforts are working or not! If you fail to regularly analyze how your social media efforts are performing, then you will not know if there’s something you are doing wrong or if there’s something you must do more of. Analyzing tells you what’s working and what’s not. Accordingly, you can plan or tweak your social media strategies. Track the key metrics, which involve click rates, profile visits, comments left, posts shared, likes generated, and so on. The more you analyze the better you’ll understand your audience and accordingly can enhance your social media efforts!
Social media is a fast-paced world—but when done right, it can take your business to a different level. It is not a conventional marketing platform, so you need to be a lot savvier in order to stand out here. If you are finding it hard to cope, it always helps to hire experts who can make your work easier. So, take the steps and do social media right. Your business will thank you for it!
Jacqueline Harris
Jacqueline is a nonprofit writer who brings clarity and compassion to every message.
Escalate Your Business with Text Message Marketing
- By Jacqueline Harris
- July 24, 2025
Escalate Your Business with Text Message Marketing
World are using text marketing to reach people (and their wallets) with clever ads that convert.
Just think about how many times a day you look at your phone.
Zogby Analytics reported that 87% of Millennials say they have their smartphones within reach 100% of the time. Companies know this — and they’re using that access to connect and convert.
And it’s not just smartphone users. Flip phoners use text, too.
According to Ericsson’s 2015 Mobility Report:
“There are approximately 7.4 billion mobile connections worldwide, and 3.6 billion are still basic (non-smartphone) devices” — meaning SMS can reach nearly twice as many users as apps or email.
Think about it — when’s the last time you sent snail mail?
Now, when’s the last time you opened a text?
Shift Communications reported that 82.1% of mobile users open every text message they receive.
Let me repeat that: every single one. Mobile marketing is one of the most powerful ways entrepreneurs can grow their businesses. Everyone — from kids to adults — has a mobile device, and companies around the
In other words? Text message marketing works.
The stats don’t lie.
So how can a solopreneur take advantage?
Here are a few easy, proven strategies to start using today:
Always get permission.
Before texting anyone, make sure they’ve opted in. It’s not just best practice — it’s how you avoid the spam flag and ick factor. Most importantly, encourage them opt out anytime, and make it easy and guilt-free to do so.
Say it clearly.
Don’t confuse your audience. Keep any messaging clear and easy-to-understand. Short sentences work better. Avoid confusing industry terms. You’ve only got a second to grab attention, so make it count. Use conversational language that connects. Avoid long sentences and get straight to the point.
Don’t overdo it.
Three to five texts a month is plenty. Bombarding people leads to opt-outs — fast. And if someone replies “STOP,” honor it immediately.
Send texts at the right time.
Afternoon messages have the best open rates. Late-night texts? They’re usually ignored — and often get you blocked. Morning message? They make people angry. Avoid them at all costs.
Make every text worth it.
Your customers are busy. Give them something useful — a discount, a reminder, or something timely that actually matters.
Sample SMS Message (Humanized)
Need better content, fast? We’ve got you.
This month: Buy one rewrite, get one FREE.
Just text “COPY” to [number] to claim it.
HumanRewriter.ai — where humans fix AI’s mess, quietly.
Bottom line?
Text marketing is affordable, powerful, and shockingly underused by small business owners.
Start smart, keep it respectful, and stay consistent — and you’ll stand out in a sea of noise.
Let me know if you’d like to repurpose this into a lead magnet, carousel, or blog post — or want to test alternative endings.
Jacqueline Harris
Jacqueline is a nonprofit writer who brings clarity and compassion to every message.
Ready to Escape the Corporate Grind? Here’s What You Need to Know About Making Money Online in 2025
- By MiShaun Taylor
- July 24, 2025
Ready to Escape the Corporate Grind? Here’s What You Need to Know About Making Money Online in 2025
If you’re feeling the itch to leave behind corporate chaos and carve out a life on your own terms, you’re not alone. Millions of people are rethinking the 9-to-5 and for good reason. Between unpredictable layoffs, shrinking benefits, and a gnawing sense that your time could be better spent building something of your own, it’s no wonder the pull of online income has never been stronger.
But here’s the honest truth: while the online digital gold rush is still very real, the path to striking it rich is a little more … guarded. Platforms have tightened the rules, search engines have gotten smarter (and pickier), and the days of quick hacks and instant rankings are long gone.
Still, the opportunity is massive—and growing.
According to Data Portal and the Larus Foundation, over 5.65 billion people were online as of April 2025. That’s nearly 70% of the world’s population. And those people? They’re shopping. They’re buying all kinds of stuff and a lot of it. eMarketer predicts $6.42 trillion in global internet sales in 2025 alone. That’s trillion and, no, that’s not a typo.
Even more impressive? Gen Z is leading the charge when it comes to spending. And platforms like TikTok, Instagram, and YouTube are becoming the new storefronts. In fact, McKinsey reports that nearly 30% of consumers in the U.S., U.K., and Germany made a purchase directly from something they saw on social media.
So … if you’re planning to build your own online brand, service, or store, now is the time to get serious—and get visible online and via search engines, social media and AI platforms.
Want to Rank? Here’s What You Need to Know.
If you’re hoping to land on Page One of Google (or even just get noticed on social or AI summaries), there are two routes:
- Hire an experienced marketing team likeLaunchevity to get it done—fast. They can do it all—with precision and accuracy, including web design, SEO, content creation, social media strategy, and more. They build brands that convert.
- If you want to do all the marketing and writing yourself – be like Rambo and go all in. Master the skills. Test strategies. Tweak ads. Sharpen your copy. Optimize everything. Keep what works and ditch what doesn’t. The path isn’t easy. It takes grit and persistence. Can you succeed alone? Absolutely. And, if you need some support on your quest, Launchevity is here to support you. We’ve got you’re back. We’ve also got your marketing, writing, and design covered.
1. Use AI (Wisely)
2. Don’t Skip the Basics of SEO
3. Create Content that People Want to Save and Come Back To
Forget generic fluff. If you want to attract real followers (and buyers), your content needs to be memorable, useful, and share-worthy. Give your audience content they actually crave—like Jays potato chips, one isn’t enough. Write regularly. Focus on quality content that people come back for over and over again. Be consistent. Great content spreads—especially when it’s easy to find and share.
4. Google Yourself and Improve Your Rep
Seriously. Type your name (or brand) into Google and see what pops up. You will show up in search results—but whether it’s good or bad is up to you. If there’s negative press or outdated info, flood it with good, positive and fresh and valuable content. And if there’s something you need to own, own it. Honesty goes a long way. Addressing past mistakes isn’t weakness; it’s how you build trust and long-term personal and professional relationships.
5. Team up with the Right People within Your Niche
Collaboration still crushes competition. After all, you’re better together. Get your site listed or mentioned on reputable platforms. Build backlinks, guest post, and consider affiliate programs. Affiliates can sell for you and only get paid when you do—so it’s a win-win setup.
6. Focus on Long-Tail Keywords
Forget trying to rank for “shoes” or “coaching.” Instead, aim for more specific searches like “blue vegan running shoes” or “boundaries coaching for empaths.” These long-tail keywords may have fewer searches—but they convert like crazy and are easier to rank for.
Want Shortcuts? There Aren’t Any.
Ranking online in 2025 isn’t about shortcuts—it’s about strategy, consistency, and professionalism. You can do it all by your lonesome or you can hire an experienced team like Launchevity, who will help you achieve success without hacks. Professionals who will work hard and create you an aesthetically pleasing site that converts from day one. A team that will help you brand and market the right way—every day.
They’ll help you leave your 9-to-5 and build a digital business that leaves competitors in the dust. Launchevity is your secret weapon.
Ready to Launch?
Whether you’re tired of corporate chaos or just want a smarter way to grow online, Launchevity gives you the tools, strategy, and support to finally make it work.
Stop guessing. Start growing. Book your free discovery call now.
Let’s turn your idea into income. Together we can build a brand that gets noticed, sells smart, and scales fast.
MiShaun Taylor
MiShaun is a senior strategist who helps brands bring their message to life through bold marketing and smart visuals.
5 Reasons Your Business Needs Stellar Content
- By MiShaun Taylor
- July 24, 2025
5 Reasons Your Business Needs Stellar Content
One of the most successful online content marketing campaigns was that of Eddy the Terrible. It was a concept conceived by creative geniuses from the Humane Society of Silicon Valley to find a home for an abandoned dog with questionable behavior whose real name was Teddy. Teddy was a terrible dog—hated humans and other animals—but desperately needed a home. No one wanted to take him until his true story as Eddy the Terrible came out. Simply put, Eddy the Terrible was marketed with stellar content. Through blogs, videos and press releases, his story was told.
His story described the fact that no one wanted him and appealed to the readers’ emotions. Within two days, Eddy’s story was picked by national publications such as the Huffington Post, People Magazine, and USA Today. He was also featured on TV shows like Inside Edition and Good Morning America. Over five million people saw the story online and generated 200 comments, 126,000 YouTube views, 32,000 Likes, and 6,300 Shares. More importantly, Teddy finally found a forever home. The point is stellar content sells and it sells all types of products and services.
Are you trying to sell an everyday (not so interesting) product like furniture or window blinds? Stellar content can get them sold. Incredible content can literally transform your business and increase your sales! Take paint company Farrow & Ball, for instance. They are a seven-generation-old paint and wallpaper company in the UK. They tried several marketing campaigns to build their online presence, but it was only in 2014, when they decided to set up a blogging website, Chromologist, dedicated to the subject of color and how to own and use it, that their sales and profits exploded.
For a business to succeed with the help of content marketing and customer engagement and mindfulness, it is critical to develop a content strategy that will appeal to your target audience.
Stellar content is what sets your website apart from the masses and delivers the right message into the hearts and minds of your customers. The success of your website is determined primarily by its content and its online brand. Keep in mind that content is a combination of videos, opinions, factual information, images, FAQs, and testimonials. You need to find the right angle to your content to pique the interest of your target market while coupling the content with quality keywords so it can be located more easily while browsing the Internet.
Here are the five reasons you need stellar content:
1. It gives vital and enticing information to your customers.
Your website is often your first, and perhaps only, chance to market your company’s products and services to online customers, so make the most of this opportunity by ensuring your website’s content is top notch. This pulls in great and loyal customers who have faith in settling on right and educated decisions.
Every business owner and employee is a customer too, so you can and should put yourself in the place of your customer and be your customer. What would they like to see? What kind of content would make them stay and read to the very last word? How should it be worded or what kind of videos and images would appeal to them?
In short, you need to define “vital” and “enticing” as they pertain to your business. And they must be communicated in a manner that leaves very little room for misinterpretation.
The key to great content is not to guess about your target market. Know whom you are communicating with and avoid complicating the message. As the saying goes, “Keep It Simple, Smarty.” (At Content Jewel, we would never call you or any of our customers stupid. You’re too smart for that!) Basically, if you have several things to say and you are not able to communicate them cohesively, then create several blogs!
To create stellar content, use these five words to guide you:
v Findable
v Readable
v Understandable
v Shareable
v Actionable
In addition, you can post content in places other than your website because the power of testimonials and reviews from independent sites is very powerful. Nowadays, when the typical online customer wants to buy something, he or she will check what other people are saying about the product and service. This kind of content speaks volumes about your business!
2. Excellent content has points of interest and extends your pitch about your capacities.
Content enables you to feature and advance your service and product offerings. Through content, your readers become better acquainted with the benefits of your offerings and this helps build brand awareness for your business. It likewise paints a positive picture of your business as you are seen as being transparent about your enterprise. This helps attract prospective clients and sends quality web traffic your way because the better the content is the more it will be shared and seen.
However, one of the potholes of not posting stellar content is using automation tools like spinning or auto posting software. If you allow a robot to spin your content so that is different from an original, or decide what, when and where to post your content, the content will lose value because Internet users tend to mistrust content that is poorly created and inorganic. Spun content is usually filled with grammatical errors and may be nonsensical. By the same token, content that is distributed everywhere and anywhere may not reach your targeted audience. Both strategies eliminate the human element that turns content viral and has the risk of damaging your reputation.
Automated content is done through artificial intelligence and is about as interesting as a wooden board. It usually reads like a news article—facts and nothing else. Organic content is written by a human and is 100% more interesting because it can incorporate examples, human interest stories, and opinions.
To be considered an expert, you need to lay the groundwork and establish yourself as a leader in your industry. Thus, great content and a worthy history of valuable content is what is needed. One article does not make you an expert. Having several social media accounts and posting once a day does not make you an expert. There’s more, much more, to it than casual organic postings. You have to follow a strategic content creation action and distribution plan.
Today, many people think that by reading a couple of books on something, they qualify as an expert. They certainly become eligible to give their opinion but aren’t necessarily an expert. To be known as a legitimate expert in your field, you must:
- Believe you are an expert and build your confidence by getting accreditation and hands-on experience.
- Own your expertise by declaring publicly that you are an expert—and be ready to prove it when someone dares question you about it.
- Share your expertise in different mediums (books, videos, reports, guest speeches, etc.). A good expert is not stingy with what he knows but is discerning on what and how to communicate what he knows.
- Start producing original content with your name on it.
3. It adds credibility to your business.
The number of individuals thinking about your business and the kind of content you produce relates directly to the amount of exposure you’ll receive. As indicated previously, individuals who like your content will share it, comment on it, and act on it. Third parties will come on board and your online presence will be able to incorporate channels like word-to-mouth advancements, ads, and expanded reps as preferences and offers.
This creates a picture of persuasive administration, which bonds your credibility in the business sectors, and you start to develop a capable and genuine enterprise conveying quality expertise.
Credibility. This word packs a punch and it is what all legitimate online users look for. To build your credibility with your content, make sure you add the following somewhere on your website or blog:
- Your business address/location or email address, preferably both
- Business information such as business hours, brief history, people behind the business
- BBB ratings, significant numbers like number of followers, estimated annual sales, and customer testimonials
There’s another angle that you need to be aware of: the kind of content that damages your credibility. According to Forbes.com, mistakes like excessive self-praise, lack of clear brand image, use of stock photos, and mistakes in grammar and spelling will ruin all your hard work with content and running an online business.
4. Advertisements are short on detail; content is broad.
An advertisement is a decent sales representative, but it is actually restricted in its capability to provide detailed information to your readers. For instance, if you evaluate your content marketing structure carefully, you’ll soon realize how powerful it is. In fact, a positive content advertising campaign can build a stronger brand and invoke dialogue, associations, and an increase in profits. However, a negative advertising campaign can lead to criticism, disassociation, and loss in sales.
So, more or less, an advertisement advances your motivation, but great content attests to, solidifies, and builds up your business.
Do you remember most ads you come across? What about when you read outstanding content? Which would you rather share with your network—the ad or the interesting content? About 99% would say they would rather share the content. For this reason alone, you should prioritize content, though there are other reasons just as compelling.
Today’s smart shopper will not rely on a single ad to make a buying decision. Typically, they’ll have to see it seven times before they act. Today’s smart shopper knows how to curate information online and use whatever information he finds to make a smart shopping decision. Most will not simply click on the “Check Out” button due to a nagging feeling that there is something better out there.
Content—stellar content—will help clinch the decision to buy because it gives facts, opinions, information, news, reviews, and feedback—more than enough data to come to a decision and not hesitate.
5. Stellar content turns into your tweaked PR campaign and brand-wagon.
Stellar content will consolidate into powerful advertising and marketing because it can incorporate expanded information and feedback. These are the components in your content that can be verified.
Once you have excellent organic content, you are able to increase online activity towards your business, which will help you expand your online system using preferences, shares, and tails. This will encourage and put wheels to your business image and keep it very much oiled and running.
However, keep in mind that when content turns into your public relations campaign, you need to stay on top of it all the time. It can easily get out of hand. On the other hand, if you manage it professionally and ethically, you will enjoy amazing long-term advantages and benefits, including lower overheads, fantastic and memorable brand imaging, and the promise of business longevity.
In conclusion, stellar content is worth the effort and no one does it better than the writers at Launchevity. Our experienced marketing writers will create content that gets you and your business noted! Guaranteed!
MiShaun Taylor
MiShaun is a senior strategist who helps brands bring their message to life through bold marketing and smart visuals.
5 Must-Read Books for Building a Success Mindset As a Business Owner
- By MiShaun Taylor
- July 24, 2025
5 Must-Read Books for Building a Success Mindset As a Business Owner
Scientists have revealed that our brain is capable of reorganizing itself. The concept of neuroplasticity revolves around the idea of a flexible mind, which is in direct contrast to the old-school belief that we have an innate, fixed mindset. This older concept is baffling because it suggests that we cannot adjust in the way we think, act, and respond. It implies that “once a loser, always a loser,” which has been disproven time and again.
Shaking off this old concept will work in your favor, especially if you are in business. Changing your mindset into a “growth or success mindset” will free your intelligence skills, and you will see new ways to run your business. No more limitations in considering innovative approaches and strategies because of a new and fresh attitude of “can do!”
In business, one of the secrets to success is not allowing anyone to box you in – including yourself. This mindset will give you the courage to delegate, empower your employees, and be open to new technology.
You can start a success mindset by reading on it, staying curious, keeping physically fit, adopting a benchmark to track your progress, and being willing to celebrate the success of others because a spirit of generosity will always work in your favor.
Here are five excellent books that will boost your determination to grow your business by focusing on a success mindset.
Think and Grow Rich: The Landmark Bestseller Now Revised and Updated for the 21st Century
- By: Napoleon Hill
Think and Grow Rich is a financial book originally written by Napoleon Hill. It motivates individuals by sharing the stories of millionaires and what has led them to succeed in life, where it also answers the question, “What makes a winner?” This book encourages people to set their minds to being successful in their chosen path. This updated 21st-century edition shares the experiences of famous millionaires and billionaires, like Bill Gates, Mary Kay Ash, Dave Thomas, and Sir John Templeton, and how they reached such extraordinary success.
The first edition of this book was written in 1937, and it has sold over 15 million copies to date. The ideas in this book are essentially the gist of what you can find in the 2006 bestseller, The Secret.
Hill has been tagged with many names, from innovative author to scoundrel, because he has made controversial decisions in his personal and professional life. However, that cannot take away from the fact that a number of today’s very successful industry leaders have read his self-help book and benefitted from his views, including Norman Vincent Peale, who wrote The Power of Positive Thinking in 1952.
The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change
- By: Steven Covey
Written by Steven Covey, The 7 Habits of Highly Effective People was first published in 1990. This book tackles the balance of personal and professional effectiveness, from which true success comes. But before completing the said seven habits, you need to perform first the so-called “paradigm shift,” in which you change your view of how the world works. By accomplishing these changes, there will be a shift in how you perceive time management, productivity, and positive thinking.
Covey was a born teacher, leader, and one of Time’s 25 most influential Americans. This book is considered one of the most powerful books of the 20th century, having sold over 20 million copies and been translated into 38 languages. As a self-help management book, Covey wrote about the “true north,” which describes universal and timeless character and ethics. One of the profound beliefs of Covey was “Every child is a leader” who can make a difference in the world.
This book espouses the principle that change can happen, but only if you make it habitual. To be effective, you must know in your heart what you believe in and seek – with true conviction and honesty.
Reading this book will help you start a new chapter in your life with a success mindset. It has worked for many people before you and will continue to be relevant for many more years to come.
Mini Habits: Smaller Habits, Bigger Results
- By: Stephen Guise
Mini Habits is a book that tells you how small things could make a huge impact in your life. Every small habit, especially if it is positive, will result in bigger and unexpected things. Reading this book probably changes your views in life, and accepting your flaws is the key to your personal development. This is a good book for people starting a business, as bigger results often stem from forming mini habits.
Guise is a minimalist Millennial who likes straight talk. His book became a bestseller and has been translated into 17 languages. It promotes unconventional ideas that are results-driven and very doable. It’s a great read for procrastinators, even though the book is not an original idea. Guise conveys it in a way that the Millennial and younger generations can understand. It is a book that comes highly recommended by professional coaches and business executives.
Guise, who graduated in 2010 with a degree in Finance, will be the first to admit that he had many bad habits growing up. He faced multiple rejections in his search for a job, and his struggles helped him find his way to writing.
This book has the power to change your outlook and make you believe that success is possible by taking mini steps.
The Power of Habit: Why We Do What We Do in Life and Business
- By: Charles Duhigg
The Power of Habit talks about why habits exist and how they control our brain. The mission of this book is to free us from habits that enslave us. The book is a combination of scientific studies and journalistic interviews, some of which are based on personal experiences. The Power of Habit aims to transform people on the personal level, our communities, and businesses through the new science.
Duhigg is a Pulitzer awardee as a reporter for the New York Times, as well as an author. His 2013 piece on Apple entitled “The iEconomy” was the prize-winning article for explanatory reporting. He is a History graduate from Yale University and earned his MBA from the Harvard Business School. According to Duhigg, his inspiration for his book came in 2011 when he was buried in work, deadlines, and the birth of his second child. He decided to call an author he respected highly who was always busy and productive yet calm and relaxed. His question? “How do you do it?” And the rest, as they say, is history.
Duhigg espouses a better, more efficient way of being productive in order to enjoy a balanced, happier life. This formula has proven to work for many readers and continues to be a book that is highly recommended, especially for business owners.
Entrepreneur Roller Coaster: Why Now Is the Time to #JoinTheRide
- By: Darren Hardy
The Entrepreneur Roller Coaster shares the reason why small businesses tend to fail and these reasons are not actually caused by external, but rather internal, factors. It has been found that failure rate assumptions neglect the fact that failures are not due to economics but are more emotion based. The book prepares you to be an entrepreneur wherein you will encounter an emotional roller coaster. There will be a lot of fears, doubts, and pains of rejection, but this book will guide you to have a thrilling ride towards success.
Darren Hardy – or “Master of Influence” as he is called – is a sought-after keynote speaker and author, and started his own business at age 18. However, after two years, he turned to the personal development and self-help industry. He was at the helm of Success Magazine for almost ten years.
Through his 25 years of promoting the personal self-help success formula, he has maintained that because he has learned the power of exclusivity, he is in the perfect position to teach you how to defy the odds, make an impact, and be successful.
This is great reference book to own if you plan to start a business or grow your business. It is one of the top entrepreneurship books today.
MiShaun Taylor
MiShaun is a senior strategist who helps brands bring their message to life through bold marketing and smart visuals.
Does Article Marketing Still Work in 2025?
- By Edward Steele
- July 24, 2025
Does Article Marketing Still Work in 2025?
Fortunately, the basic principles of article marketing continue to prove its effectiveness. What change swiftly are the tactics that are adopted to support articles and help with ranking and the dissemination of valuable information. For instance, from 2003 to 2020 it was acceptable—even desirable—to stuff articles with keywords, but in 2025, keyword stuffing is out. AI summaries are in and content has to be more engaging, optimized with relevant keywords, and laser focused to provide value. In essence, it has to appeal to AI, search engines, and human readers.
Articles that are optimized with direct, unique content that is accessible across different channels in order to be relevant and appreciated are considered valuable by Google and picked up by AI summaries. Although content can benefit from targeted keywords, keyword stuffing is no longer popular and marketers must focus on the quality of the content. Marketers who understand Google’s algorithms and create content that follows the E-E-A-T formula (Experience, Expertise Authoritativeness, and Trustworthiness) will receive higher placements than those who don’t.
At Launchevity, we understand the E-E-A-T framework and we create content that’s valuable reliable and trustworthy. We help entrepreneurs win with their article-marketing efforts. Here are some additional strategies that our clients have used with high success rates:
Creative Personalization
If you want to market clothes, it’s great to talk about the style, fabric, and sizing, but eventually your articles will start to be dull and predictable. You need to start creating knock-out articles that will tantalize and offer something extra and valuable to your readers. For instance, by writing creatively about how a gown can create a mood or why your choice of fabric reflects your personality, you get readers engaged. They will want to keep reading because your article will offer something new and fresh and potentially help them improve their image. Be creative with your articles without veering away from your business profile and mission and you will generate quality leads, higher subscription followers, and better sales. If you struggle with creativity, not to worry! Our writers at Content Jewel are experts at developing ideas and promoting products in a unique and winning style.
Focus on Building a Loyal Audience
In today’s times, you must maintain a secure online presence while providing value and engaging directly with your target market. This way, any attempts by competitors to sabotage your marketing efforts can be addressed swiftly and accurately. For example, we recently assisted a client whose competitor posted several fake reviews on Yelp. We reported the reviews, provided supporting details, and after an investigation, Yelp removed them. In another case, a client received a scathing review from an unhappy customer. The client acknowledged that the incident had indeed occurred but, their perception was different than the client. We advised the client to publicly own the incident and attempt to make amends. They publicly addressed the issue, apologized and offered a replacement product along with a bonus item. The customer was appreciative of the good-will offer and ultimately removed the bad review.
If something like this happens, your content marketing team can be your loyal ally in building a solid following so that any offensive against your business can be properly and immediately answered—which means quashing damaging posts or attacks immediately.
A loyal audience continues to be a necessary target because they can help spread the news about your business by Sharing and Liking your content. You can build your audience by working on a larger email address list, which many experts believe will be a major growth area in the coming months.
Manage your article marketing with our talented marketing team at Launchevity because we will give you fresh content and creative insight into building your business efficiently.
We’ll help you launch ideas while leaving your competitors in the dust. Contact Us Today for a free site evaluation.
Edward Steele
Edward Steele is a seasoned writer with 5 years of experience, specializing in clear, engaging content on technical and complex topics.
Top X Marketing Secrets (That Actually Work in 2025)
- by MiShaun Taylor
- July 15, 2025
Top X Marketing Secrets (That Actually Work in 2025)
If you’ve been thinking about joining the X-volution to promote your business, there are certain things that you must avoid if you want your X marketing efforts to be successful.
Nonetheless, your decision to use X is the right move because in 2025, X is still one of the fastest-growing social media platforms with a huge increase of 40% new users worldwide. Top celebrities, political figures, prominent socialites, and even religious leaders are using X. It helps a lot that it is easy to use and access. In the UK, 80% of X users access their account via their mobile phones, which means they can do this anywhere, anytime as long as they’re in a hot spot. Overall 32% of Internet users have and use their X account so you will be in very good company for your new business marketing efforts.
Are you ready? Let’s go.
Don't spam
Spam is one of the most important no-no’s of X. Sending your followers unsolicited links or private messages trying to get them to try your product will never work. In fact, you’re likely to get reported and find yourself unable to use your X account at all. You should never send information to an individual that they don’t request. However, you can share informative links with all of your followers at once. You can get them to visit your site if you know how and use X etiquette.
Don’t engage in passionate arguments on X.
One of the things about this site is that there are many different people with many differing opinions. It can be easy to become flustered by something someone says or does. However, what you must remember at all times is that potential customers can easily see if you dive into an individual for saying one thing or another. However, if you remain professional and courteous at all times, you don’t risk dragging your own name through the mud.
Don't rely only on X
Don’t only rely on X as your sole source of marketing. The process of building up a following and earning trust on X is a long one and requires time and patience. Social media takes time—don’t let anyone else fool you into thinking that it doesn’t. Yes, it can be a lucrative marketing method if it’s done correctly and the unspoken X ethic laws are followed. However, as a sole source of marketing, you will probably not be happy with the results. So, add YouTube, TikTok, FB, GMB and others to the mix for maximum benefits.
Understand virality.
Everyone wants to go viral, but going viral is very unpredictable. If you show up consistently with clear, valuable content that builds trust, your chances for viral stardom go up. Those who focus on quality, building a solid brand, are more likely to go viral. Our advice is not to chase likes; instead, build a brand that people trust. Post daily and retweet other meaningful posts. Strategize and help others on X and they in turn will help you.
Don't ignore your followers or post bogus content.
Ready to turn your tweets into profits?
Let Launchevity help you launch and market your site the right way. We’ll make every post count and help you build real momentum for your brand.
MiShaun Taylor
MiShaun is a senior strategist who helps brands bring their message to life through bold marketing and smart visuals.
How to Get My Website on Google in 2025 and Beyond
- By Kristi Patrice Carter, JD
- July 15, 2025
How to Get My Website on Google in 2025 and Beyond
If you typically use Google and you have a brand-new or established website, you’re probably wondering, How can I get listed on the first pages of Google? After all, sites that are ranked within the first page, particularly in the first three spots, are those that obtain the most traffic and make the most sales. However, obtaining these listings is not an easy task to achieve. In fact, in 2025, it is even harder to rank since AI-summarized results are often the first items you see. That’s not to say that Google is dead. No, it still needs attention—just like AI-search marketing, which we’ll discuss later.
In the past, you might have been able to use a little SEO, write a few articles and then boom—your site was listed at the top. But now article directories and search engine optimization techniques alone aren’t enough to obtain top results. You also have to mix in social media, forum marketing and a whole lot of other jazz. You also have to use the E-E-A-T format where you focus on Experience, Expertise, Authoritativeness, and Trust. You have to produce helpful content that resonates. In essence, you have to pull out the big guns and use super marketing techniques combined with the above-mentioned strategies.
Conduct in-depth keyword research
In order to get your site ranked, you must learn which keywords your targeted audience is searching for. Go to Google and type in a phrase like “Business startup tips for lawyers” or “How to launch a website.” Watch what Google auto-suggests and grab those high-volume, real user-set phrases. Grab important questions that pop up or use AlsoAsked.com to get a visual tree of related questions. Use ChatGPT as a keyword generator. Then write content that uses those keywords. A pro-tip is to create one or two blog posts a week that focus on relevant keywords and then determine if those keywords are actually being searched. At Launchevity, we choose keywords that get at least 100 monthly searches or more but have little to no competition. Those are the keywords we target for our clients who want to dominate their competitors. We’ve found that the absolute best keywords are those that have high search engine searches but low competition, what we often refer to as money-making hot keywords.
Use relevant and quality content – no keyword stuffing
Now that you know which keywords to use, you must create quality content that will lead readers to action. That is, when you’re creating articles, press releases or web content, you must be clever. You need a lot of content. You can use ChatGPT to help you, but try to be as authentic as possible. Add your own spin on things—rewrite the content ChatGPT provides or expand upon it. After all, the search engines’ main objective is to provide their viewers with quality and relevant information. They don’t look favorably on entrepreneurs that try to play the system by only promoting, promoting, promoting and not giving. Therefore, your main objective is to provide quality and relevant content that is properly optimized.
Any content you produce should have keywords but should be informative as well. Your content must make sense and add value. That is, all content must be informative, detailed, well written, sensible, and relevant. Never simply string a bunch of nonsensical words together simply because you found a great keyword. Instead, take your targeted keywords and then create hard-hitting and engaging content that is helpful for your reader and properly optimized as well. If you simply use nonsensical words, Google will tag your site as spam and banish you to the bottom of the results.
Get rid of bad links and obtain quality links
The dreaded 404, 403, 500s errors or other bad link results can be devastating for your web traffic. This is because you got the person interested enough to click on your link but failed to close the deal with a quality link. All that work goes down the drain … again and again and again. The problem with these link errors is that they can keep recurring until you find the source of the error. It can wreck havoc on your content and your online business. For example, if you launch a Twitter promo but your link is faulty, no one will be able to access the link or they will be redirected somewhere else. Often, you’ll find out about the mistake after a day or more and that is often too late to do anything about it.
In addition to clearing up those bad links, you also need to focus on quality backlinks as well. Quality links are typically those links that come from high-PR sources. In the past, individuals used to write crappy content with many keywords via EzineArticles, Goarticles or other article directories and that was enough to propel them to the top of search results. Then marketers took advantage and the search engines fought back. Now search engines place more emphasis on quality content from high-PR sites that have informative articles and not spam. At Launchevity, we focus on quality content that we can post on high-PR sites that give us authority and add value.
Additionally, you should be willing to supplement your article marketing efforts with a myriad of links from press releases, Reddit forum commenting, social media platforms, LinkedIn, and a bunch of other “white-hat methods” that will help you get seen. Once you do this, your traffic will soar!
Be creative
Don’t be afraid to experiment. Try offline marketing. Create videos and lots of them. People love visuals and reels, carousels, behind-the-scenes clips, transformations, testimonials, and all that—it will get people’s attention and stop them from scrolling past your offer. Instead of being flashy, be authentic and real. Create content that hooks them in and keeps them wanting more. The key is to establish a brand that people remember.
In conclusion, you can get your website on Google and AI searches. However, you must be willing to put in the work. There are no shortcuts now. Conducting keyword research, using relevant content, obtaining quality links and being creative are great first steps. And once you do, you will see your rankings and traffics rise, rise, and rise.
Ready to rise? Let Launchevity help you build a website that’s not just live but effective. From smart SEO to scroll-stopping content and incredible visuals, we’ll help you stand out on Google, in AI searches, and everywhere your customers are looking.
Launch your site the right way at Launchevity.net
Kristi Patrice Carter, JD
Kristi is the founder of Launchevity, a senior launch strategist, and bestselling author who helps entrepreneurs build strong, successful brands with confidence and clarity.
5 Great Ways to Market an Established Site
- By Kristi Patrice Carter, JD
- July 15, 2025
5 Great Ways to Market an Established Site
Even if you think you have a “passive income business”, there is never a time when one can simply relax and assume that the business will “take care of itself.” This is definitely true in the digital age where technology is changing rapidly and companies that remain stagnant get left behind. The minute you start believing in this business fallacy is the moment your business starts to go downhill while your competitors’ businesses soar.
Simply put, remaining an active participant in the marketing of your business ensures its vibrancy. It gets your name out there, demonstrates your commitment to your customers and strengths your brand. It’s the stronger brands that succeed—even in an era where the future is uncertain. So the point is never, ever, ever stop marketing and always do it right!
Here are five great ways to effectively market an established site:
Know Your Buyers and Visitors
Always know who your target is. What are their pain points? Who will likely visit and buy your service or product? What is their age range? What motivates them to buy? Does your offering service their need, and how? Take some time and pool together the information you have on your clients and study it intensely. Learn everything about your customers, what they’re interested in, how long they stay on your site, and whether they act upon your message. In essence, learn everything you can about them. Everything. Then create a market profile of your clients and understand their hot buttons. Write down exactly what makes them click—and act. This tip alone will make it 10 times easier to design a strategic marketing strategy that will ultimately strengthen your relationship with your existing clients and bring in more visitors too.
Don’t Only Target the Infrequent Visitor
Depending on your service offering, you will have many, maybe more, infrequent visitors as opposed to loyal visitors. Don’t focus too much on those visitors that click and bounce. Although you should spend a bit of time figuring out why—if they keep leaving in a specific place. However, you can’t focus only on those clients. It typically takes seven interactions for a client to buy. So, you need to always treat your existing clients like pure gold. Although welcome offers are good, make offers to existing clients even more lucrative. Do everything you can to please those clients who keep coming back for more and more. Strengthen your brand by increasing their loyalty. This includes sending out freebies—coupons, videos, special tips, even newsletters. Yes, newsletters aren’t dead. Yes, they’re dying but they’re not dead yet. In essence, do what you must to make existing clients even more loyal.
Create Value
With AI and the fact that people can simply go to ChatGPT, input a few prompts, and boom they have an answer, you must add the human element to any content produced. You must connect with prospects and clients. Create desire and need to succeed. Always be open and receptive to adding more value to your site. Yes, it will take time but, yes, it is worth it—100%. For instance, your website is not a once-and-done asset. It should be continuously improved. You should also work on your site’s performance. Diversify your product and service offerings and always offer more than the competition.
Consider developing strategic partnerships with other businesses to create even more value to your clients. By partnering with others you’ll be able to produce bundles that are far better than single products.
Fulfill a Need or Answer with a Convenience
Clients and customers may not need even know they need your offering until you point it out to them. Let’s face it—many of the things we own today are based on convenience or need. We made a purchase because we thought the product would add value to our life. We thought it would solve an issue or bring us joy. If you can address pain points and provide value to your clients, you will attract more people to your offering who will buy. Don’t compromise integrity and always stay true to your website’s concept.
Level-Up Your Social Media and Don’t Snooze on AI
Don’t ignore social media—it’s still one of the most powerful tools to get your offering to individuals who need it through connection and visibility. And with AI changing the game, content matters—a lot. You need to create valuable, intentional content that actually resonates. Not recycled AI garbage. When you blend authenticity with an intelligent, AI-driven strategy, with human elements sprinkled in, you have a winning combination.
In conclusion, marketing an existing website is absolutely critical to your success. To assist you in the process, know your buyers or visitors, focus on repeat customers, create value and fulfill a need. Don’t snooze on AI or social media. Once you do this, you’ll have more business than you can handle and your competitors will wonder what happened.
Ready to launch smarter? Let Launchevity build the strategy, site, and systems that move your business forward—fast.
Sign up today; we’re ready to help you launch and succeed.
Kristi Patrice Carter, JD
Kristi is the founder of Launchevity, a senior launch strategist, and bestselling author who helps entrepreneurs build strong, successful brands with confidence and clarity.