Fortunately, the basic principles of article marketing continue to prove its effectiveness. What changes swiftly are the tactics that are adopted to support articles and help with ranking and the dissemination of valuable information. For instance, from 2003 to 2020, it was acceptable—even desirable—to stuff articles with keywords; however, in 2025, keyword stuffing is no longer acceptable. AI summaries are in and content has to be more engaging, optimized with relevant keywords, and laser-focused to provide value. In essence, it has to appeal to AI, search engines, and human readers.
Articles that are optimized with direct, unique content accessible across different channels are considered valuable by Google and picked up by AI summaries. Although content can benefit from targeted keywords, keyword stuffing is no longer popular, and marketers must focus on the quality of the content. Marketers who understand Google’s algorithms and create content that follows the E-E-A-T formula (Experience, Expertise, Authoritativeness, and Trustworthiness) will receive higher placements than those who don’t.
At Launchevity, we understand the E-E-A-T framework, and we create content that’s valuable, reliable, and trustworthy. We help entrepreneurs win with their article-marketing efforts. Here are some additional strategies that our clients have used with high success rates:
Creative Personalization
If you want to discuss clothes, it’s great to talk about the style, fabric, and sizing, but eventually, your articles will start to become dull and predictable. You need to start creating knock-out articles that will tantalize and offer something extra and valuable to your readers. For instance, by writing creatively about how a gown can create a mood or why your choice of fabric reflects your personality, you engage readers. They will want to keep reading because your article will offer something new and fresh and potentially help them improve their image. Be creative with your articles without veering away from your business profile and mission, and you will generate quality leads, higher subscription followers, and better sales. If you struggle with creativity, not to worry! Our writers at Launchevity are experts at developing ideas and promoting products in a unique and winning style.
Focus on Building a Loyal Audience
In today’s times, you must maintain a secure online presence while providing value and engaging directly with your target market. This way, any attempts by competitors to sabotage your marketing efforts can be addressed swiftly and accurately. For example, we recently assisted a client whose competitor posted several fake reviews on Yelp. We reported the reviews, provided supporting details, and after an investigation, Yelp removed them. In another case, a client received a scathing review from an unhappy customer. The client acknowledged that the incident had indeed occurred, but their perception was different than the client’s. We advised the client to publicly own the incident and attempt to make amends. They publicly addressed the issue, apologized, and offered a replacement product along with a bonus item. The customer was appreciative of the goodwill offer and ultimately removed the bad review.
If something like this happens, your content marketing team can be your loyal ally in building a solid following, so that any offensive against your business can be properly and immediately addressed,which means quashing damaging posts or attacks immediately.
A loyal audience continues to be a necessary target because they can help spread the news about your business by sharing and liking your content. You can build your audience by working on a larger email address list, which many experts believe will be a major growth area in the coming months.
Manage your article marketing with our talented marketing team at LaunchEvity, as we provide fresh content and creative insights into building your business efficiently.
We’ll help you launch ideas while leaving your competitors in the dust. Contact us today for a free site evaluation.
Edward Steele
Edward Steele is a seasoned writer with 5 years of experience, specializing in clear, engaging content on technical and complex topics.
