- By Kristi Patrice Carter, JD
- July 15, 2025
5 Great Ways to Market an Established Site
Even if you think you have a “passive income business”, there is never a time when one can simply relax and assume that the business will “take care of itself.” This is definitely true in the digital age where technology is changing rapidly and companies that remain stagnant get left behind. The minute you start believing in this business fallacy is the moment your business starts to go downhill while your competitors’ businesses soar.
Simply put, remaining an active participant in the marketing of your business ensures its vibrancy. It gets your name out there, demonstrates your commitment to your customers and strengths your brand. It’s the stronger brands that succeed—even in an era where the future is uncertain. So the point is never, ever, ever stop marketing and always do it right!
Here are five great ways to effectively market an established site:
Know Your Buyers and Visitors
Always know who your target is. What are their pain points? Who will likely visit and buy your service or product? What is their age range? What motivates them to buy? Does your offering service their need, and how? Take some time and pool together the information you have on your clients and study it intensely. Learn everything about your customers, what they’re interested in, how long they stay on your site, and whether they act upon your message. In essence, learn everything you can about them. Everything. Then create a market profile of your clients and understand their hot buttons. Write down exactly what makes them click—and act. This tip alone will make it 10 times easier to design a strategic marketing strategy that will ultimately strengthen your relationship with your existing clients and bring in more visitors too.
Don’t Only Target the Infrequent Visitor
Depending on your service offering, you will have many, maybe more, infrequent visitors as opposed to loyal visitors. Don’t focus too much on those visitors that click and bounce. Although you should spend a bit of time figuring out why—if they keep leaving in a specific place. However, you can’t focus only on those clients. It typically takes seven interactions for a client to buy. So, you need to always treat your existing clients like pure gold. Although welcome offers are good, make offers to existing clients even more lucrative. Do everything you can to please those clients who keep coming back for more and more. Strengthen your brand by increasing their loyalty. This includes sending out freebies—coupons, videos, special tips, even newsletters. Yes, newsletters aren’t dead. Yes, they’re dying but they’re not dead yet. In essence, do what you must to make existing clients even more loyal.
Create Value
With AI and the fact that people can simply go to ChatGPT, input a few prompts, and boom they have an answer, you must add the human element to any content produced. You must connect with prospects and clients. Create desire and need to succeed. Always be open and receptive to adding more value to your site. Yes, it will take time but, yes, it is worth it—100%. For instance, your website is not a once-and-done asset. It should be continuously improved. You should also work on your site’s performance. Diversify your product and service offerings and always offer more than the competition.
Consider developing strategic partnerships with other businesses to create even more value to your clients. By partnering with others you’ll be able to produce bundles that are far better than single products.
Fulfill a Need or Answer with a Convenience
Clients and customers may not need even know they need your offering until you point it out to them. Let’s face it—many of the things we own today are based on convenience or need. We made a purchase because we thought the product would add value to our life. We thought it would solve an issue or bring us joy. If you can address pain points and provide value to your clients, you will attract more people to your offering who will buy. Don’t compromise integrity and always stay true to your website’s concept.
Level-Up Your Social Media and Don’t Snooze on AI
Don’t ignore social media—it’s still one of the most powerful tools to get your offering to individuals who need it through connection and visibility. And with AI changing the game, content matters—a lot. You need to create valuable, intentional content that actually resonates. Not recycled AI garbage. When you blend authenticity with an intelligent, AI-driven strategy, with human elements sprinkled in, you have a winning combination.
In conclusion, marketing an existing website is absolutely critical to your success. To assist you in the process, know your buyers or visitors, focus on repeat customers, create value and fulfill a need. Don’t snooze on AI or social media. Once you do this, you’ll have more business than you can handle and your competitors will wonder what happened.
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Kristi Patrice Carter, JD
Kristi is the founder of Launchevity, a senior launch strategist, and bestselling author who helps entrepreneurs build strong, successful brands with confidence and clarity.
